With over 900 stations, Motor Fuel Group is the largest independent forecourt operator in the UK.
Convenience culture is fuelling forecourt shopping, and enhancing the role of retail experience. MFG is proactively responding to the shift in perception of its sites as simply fuel stations – as part of their expansion and refurbishment programme, SmartSanitiser has been introduced into forecourts and fuel shops across the UK to ensure a convenient, enjoyable and safe customer experience.
With a variety of forecourt sizes, as well as the exciting rollout of new Electric Vehicle charging stations across the UK, this channel offers advertisers access to a wide selection of audience types with strong presence in both urban and rural communities.
19% of forecourt shoppers cite fuel as main reason for visiting.
The UK’s leader in motorway services has endorsed SmartSanitiser in an effort to provide their customers with a high level of covid-safety reassurances.
We are helping Moto to brighten people’s journey and provide customers with a pleasant, safe and comfortable environment by installing sanitiser stations in prominent, high-traffic areas including entrances, exits and washroom facilities.
With 53 sites spread across the UK, our SmartSanitiser portfolio within Moto provides advertisers with an exciting opportunity to reach a wide array of audiences and customer types, from impulse buyers, families, holiday-makers, private & commercial motorists and more.
61% of visitors are Men
39% of visitors are Women
During their stay
Why are visitors travelling
Identifying and reacting quickly to the evolving desires of the customer is vital to creating meaningful interactions.
The shopping experience has undoubtedly changed dramatically, with more customers than ever engaging with digital content in retail environments.
SmartSanitiser enables retailers to blend digital and physical experiences for consumers, and for brands to create multi-channel advertising campaigns with scope to capture audiences through their devices as well as their immediate surroundings.
With multiple panels positioned in high-traffic areas across shopping mall venues, brands have an unmissable opportunity to capture impressions throughout the customer journey and influence their spending behaviour by offering discounts and promotions. Notably, our panels have the ability to support QR codes which can direct customers to further brand content in-store or online – helping to assure a strong response of engagement and future potential to spend with your brand.